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• Our People
  • Jeff & Amy Burch
  • Jeff Burch
  • Amy Burch
  • Tony Davis
  • David Botting
  • Andy Browning
  • Genevieve Stols
  • David Burch
  • John Waldron
  • Mark Menenghello
  • Lesley Scogna
  • Craig Dunkerton
  • Nat Burch
• Our Philosophy

Our People

Jeff Burch
Owner and CEO

As the owner and CEO of MadFish wines Jeff is deeply committed to wine excellence and embraces a mantra of “no compromise” when it comes at all ingredients that make up the final glass of MadFish Wines.

Jeff’s interest in the world of wine began through his love of surfing and regular visits to Western Australia’s Margaret River.  It started in the early 80’s when they bought a beach shack at Yallingup, near the renowned surfing beaches of the Margaret River region.  Jeff would spend hours surfing on his long board, resembling what the locals call a “shark biscuit”.  During these trips south, Jeff had the opportunity to interact with the many great wine producers with whom he shared their passion for wine and hunger for knowledge. 

In 1988 Jeff and Amy purchased a rural property in the Wilyabrup Valley, the heart of Margaret River’s grape growing region.  One thing lead to another and it was not long before Jeff was involved in building a winery in Denmark for Howard Park and MadFish wines having become a partner in the business in 1993.  In 1996 the first vineyard plantings began on the Margaret River property followed by the completion of the second winery and cellar door in Margaret River in 2000.

Aside from wine Jeff is also a passionate family man and proudly combines his love for wine and family with the Leston Vineyard named after the late Leston Burch, Jeff’s father and mentor.  Jeff’s brother David is the manager of the Leston Vineyard and sister, Lesley is the company Brand Ambassador for Australia. 

Jeff and Amy’s children also play an active role in the business with Nat Burch joining the company in 2005 as Administration Manager in Margaret River and David and Richard assisting with consumer tastings when possible.

Jeff has been described by others as the focused but laid back, ‘lateral thinking’ businessman who is rarely seen wearing a tie. He is obviously passionate about wine and mad about golf (with a handicap of 15!) and surfing and is a member of several wine appreciation clubs.