expand all   collapse all

• Our People
  • Jeff & Amy Burch
  • Jeff Burch
  • Amy Burch
  • Tony Davis
  • David Botting
  • Andy Browning
  • Genevieve Stols
  • David Burch
  • John Waldron
  • Mark Menenghello
  • Lesley Scogna
  • Craig Dunkerton
  • Nat Burch
• Our Philosophy

Our People

Amy Burch
Owner & Marketing Director

Amy’s passion for all things MadFish is immediately evident when you visit the homes of MadFish in Denmark and Margaret River.  Amy’s energy, vision and enthusiasm have been the foundations for building the wineries and like Jeff, her “no compromise” mantra filters through all aspects of the business. 

Amy is the Marketing Director and is very hands on in the business.  Her networking and marketing skills combined with her attention to detail ensures that the MadFish experience is always exactly as it is intended.

Alongside wine, Amy is also passionate about design and was instrumental in coordinating the construction of both wineries.  The Denmark winery was completed in 1997 and the Margaret River winery in 2000.  When designing the Margaret River winery and cellar door, Amy pulled on her Asian heritage and consulted Feng Shui consultants Professor Cheng Juan Jun and Adriana Fernandes-Goncalves to assist with the adherence to ancient alignment principles.  The brief to the architects was to create a cathedral like atmosphere for the range of wines to be shown to the public.  It should be a modern Australian structure using the materials that surround winemaking; wood, oak barrels, stainless steel, tanks and concrete.  A building with a modern expression that is built to grow old rather than be built “olde.  On describing the Margaret River winery, aspects of Amy’s commitment to excellence are shown…

“Our winery is built on functional principles, an Asian science which incorporates the environment, the people, colour, light and the orientation to bring out the best in the construction for visitors and those working in it.  We changed the building’s direction for a northerly aspect and the size of the door, the choice of colours, where the water feature was placed, the colours of the gardens, the position of the amenities’ all to enhance the good fortune.  You don’t get to build a winery every day.  We wanted this to be special.”

Amy’s artistic flare has also been applied to our MadFish range including working with one of Western Australia’s leading fashion designers, Claire Metcalf from C-Design to create the MadFish Bikini and working with a local Yallingup surfer to create the MadFish Malibu surfboards!  All items pure, fresh and clean – distinctly West Australian.